We must begin by understanding the forces behind the terminology shift. Google Trends demonstrates the rising interest in digital, as opposed to business transformation. Businesses realise it’s a competitive opportunity or even a matter of survival – but have a lack of focus that’s causing anxiety. Now, digital is the new forerunner, with ‘digital transformation’ as the term on everyone’s lips. This term was the trend until early 2015. Thus, transforming their services with technology translated into greater cost and process efficiency. This improved their performance by 250% and they saved costs by 50% on top of that. For example, HP consolidated 85 data centres into 3 virtualised ones in 2008. Digital Transformation Trendsīusiness transformation with a digital spin is nothing new. By starting with your strategy, you can reap the benefits of digital transformation. That's why digital transformation is important. But they can’t cure everything alone – you must know how to wield them. Powerful digital technologies are available.
You have to untangle what the nebulous term means for your business, who’s responsible and what processes, tech or initiatives you should start with. So, what are the benefits of digital transformation – and why does it matter?ĭigital transformation presents a hugely demanding set of challenges for businesses today. But untangling the best responsibilities, initiatives and tech your business needs is hard.
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